H&M Membership

H&M

The more points earned shopping, the more benefits you can enjoy as an H&M Member. Divided into two tiers, each level has a selection of benefits curated to enhance your H&M experience. Core serves as our intro membership level, offering a range of benefits to get you started. While Plus welcomes you to a new world of rewards upon earning 500 points within the qualification period. Discover the benefits of belonging below. For every 200 points earned, H&M Members are rewarded with a $5 reward.

Birthday gift

25% off birthday offer.

Sign up bonus

10% discount welcome offer for new members.

By becoming a member of H&M’s Loyalty Program, you will be eligible to take part of exclusive offers, services, events and much more organized by H&M or H&M partner companies. You will also earn points, which correlate to different membership tiers and reward incentives. When you log in as a member, we will give you a tailormade experience, including personalized offers and recommendations. As a member, you will also receive digital receipts for all online and in-store purchases, which you may access in your membership account ("My Account") on hm.com and in the app. When adding items to your shopping bag, we will save all items between your logged in visits. Please note that items stored in the shopping bag will not be reserved for you and may sell out. You will find more information about current offers under My Account.