Parched Locals

Parched Hospitality Group

Loyalty with an Australian Vibe! Parched Locals is a tiered rewards program and mobile app that engages with guests digitally across all four of its iconic restaurant brands: Daintree; Hole in the Wall; Isla & Co.; and Wallflower. Guests can sign up for membership to become a Local with any store in the Parched family to get rewards and bonus perks across all the brands.

Be a Mate at all Parched Restaurants

Parched Locals experience Australian hospitality however they engage with the brand’s renowned establishments. Stop by Hole in the Wall, Isla & Co., Daintree, or Wallflower for unique dining experiences, from modern Australian cuisine to innovative cocktails. Parched operates restaurants across New York and Florida as well as a direct-to-consumer coffee brand, all connected by a shared mission that puts community, customer experience, and creativity at the heart of everything they do.

Download the Parched App to Explore & Earn

By downloading the Parched mobile app new mates will automatically get a free cocktail, coffee or fries just for signing up! The mobile app is a one-stop shop to explore all the Parched venues, reserve a table, explore menus, and earn/redeem rewards. Order online with APP EXCLUSIVE PRICING just for members! Earn and redeem rewards at any restaurant in the Parched family. Sign up online, or at any local Parched location during checkout.

Unlock Extra Perks & Rewards by Visiting More

Members earn points for every purchase they make and also gain first access to special offers and limited-time rewards. Frequent guests can move up tiers in the program to unlock additional perks and extra rewards.

Tight Integration Across Brands

Parched Hospitality Group deployed the full Paytronix platform of guest engagement tools to ensure guests feel at home and experience Australian hospitality however they engage -- whether ordering online, redeeming rewards or gift cards, or even through email and messaging.