Ardent Tackle rolls out fishing rewards program

Ardent Tackle LLC launched the Fishing Tackle Rewards Program, which provides discounts and early product access through its "Team Ardent" membership platform, according to a press release.

The program allows approved members to earn points on purchases of rods, reels, combos and accessories. These points are automatically tracked via an online system and can be redeemed for discounts on future orders.

According to company details, the program includes:

• Tiered pricing: Members receive discounts on select items, with some price reductions reaching 45%.
• Early access: Participants receive advance notification of new product launches and promotions before they are released to the general public.
• Community features: The platform includes access to educational content and forums for members to share fishing techniques.

Membership requires an application and approval process but carries no enrollment fee. Once registered, users can manage their points and benefits through a single account on the Ardent Tackle website.

The company stated the program is designed to provide a transparent tracking system for frequent customers while fostering a national network of anglers. All rewards and discounts are activated only after a membership application is approved.