Beard Papas offers loyalty members a triple delight

Beard Papa's, a Japanese cream puff purveyor, is celebrating National Cream Puff Day by doling out extra points for its loyalty rewards program members.

The brand will offer triple Puff points to all members on Jan. 2, 2025 making a purchase, whether online or via its app.

For those joining the Beard Papa's loyalty program there's an extra treat. New members can enjoy a 10% off their first order by downloading the app and using the code WELCOME during their initial purchase.

Beard Papa's started in Osaka, Japan in 1999 by baker Yuji Hirota. His fluffy white beard was so renowned by locals that he became known as "Beard Papa" to all of his regular customers. Beard Papa's now has 450 plus stores worldwide.