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Beard Papa's, a bakery known for its Japanese cream puffs, celebrated National Cream Puff Day on Jan. 2 with a reward and revamped loyalty program. Customers who signed up for the loyalty program on Jan. 2 received a $5 off coupon, according to a press release.
The brand is also revamping its Papa Loyalty Program to help customers earn rewards faster. For each $1 spent, customers get one point. After 80 points, they get $8 off their next order.
Founded in Osaka, Japan, the brand has more than 550 locations worldwide.