Bilt partners with Verifone for loyalty program payments integration

Bilt, a renters loyalty program, and payments company Verifone announced a partnership to integrate Bilt's loyalty and identity platform into Verifone's payment terminals, allowing merchants to recognize and reward customers during checkout, according to a press release.

The integration will run on Verifone Victa, a line of Android-based payment devices. By embedding Bilt's technology directly into the payment flow, merchants in the dining, fitness and retail sectors can automate loyalty rewards without additional hardware or workflows.

The system uses the Verifone gateway to provide a pre-certified integration path. This allows businesses to connect payment activity with customer behavior, enabling personalized offers and retail media opportunities at the point of sale.

The rollout is scheduled to begin with select restaurant groups, with broader availability to merchants expected throughout 2026.