Blaze enhances loyalty platform

Fast casual pizza chain Blaze Pizza has launched an enhanced app and loyalty program to make it easier for guests to engage with the brand.

Key enhancements made to the app include:

• Seamless in-store experience. A frictionless checkout process means guests no longer need to scan receipts or remember passwords, and they can link their credit cards for automatic rewards.
• Loyal members will continue to enjoy the perks they love, with new benefits on the horizon, including benefits like exclusive access and members-only swag.
• Fast, flexible digital innovation. The app experience will continuously evolve with fresh features and branding updates — without the costly development fees of a fully custom-built system.

Blaze Pizza plans to innovate the program with secret menus. app-exclusive items and potential merchandise drops. The loyalty program will also leverage guest behavior and preferences to deliver more personalized experiences.

Blaze Pizza was founded in 2011 and has 284 restaurants across 38 states and three countries. The brand is headquartered in Atlanta, Georgia.