Bubbakoo's Burritos updates app, loyalty program

Bubbakoo's Burritos is celebrating its 15th anniversary with an updated app and loyalty program via Thanx, which will feature three levels of loyalty membership: Player, Boss and Legend along with access to exclusive offers and promotions, according to a press release.

The loyalty program, called Green Room Rewards, will feature a variety of services such as free menu items, bonus points and a hidden menu called Backstage Menu.

"This year holds tremendous significance for Bubbakoo's," Paul Altero, co-founder of Bubbakoo's Burritos, said in the release. "This year marks not only our 15th anniversary but also a remarkable surge in new store growth. The overwhelming enthusiasm from our devoted fans and franchisees has propelled us forward, resulting in the successful opening of eight locations in just the first half of the year, with more to follow. These brand endeavors not only showcase our spirit of innovation but also serve as a testament to our gratitude for the incredible support we receive from our Bubbakoo's fans."

Founded in 2008, the restaurant has more than 100 locations in 16 states.