Canada's Chopped Leaf releases loyalty platform

Chopped Leaf, a Canadian fast casual restaurant chain specializing in fresh salads, wraps and bowls, rolled out the Feel Good Rewards Program. If features:

• Point earning: Guests earn points for every dollar spent, redeemable for free menu items or cash savings.
• Visit-based rewards: Purchases over $9.99 count toward visit tracking, with a free reward unlocked on the third visit and a grand reward on the 12th.
• Welcome offer: New registrants receive a free wrap welcome offer.
• Digital features: The program is accessible via an app that allows for pickup and delivery ordering, e-gift card purchases, and exclusive deals.

Born in Kelowna, B.C., Chopped Leaf celebrated its 15th anniversary in 2024 and operates over 140 locations open or committed across Canada and the United States.