Cheba Hut launches card-linked loyalty program

Colorado-based Cheba Hut has unveiled a rewards program, Munchie Mob Rewards, designed to simplify how customers earn and redeem points. The program is built around a card-linked system, which automatically tracks a customer's spending and rewards them without any extra steps.

How it works:

• Frictionless earning: Customers link a credit or debit card to their Munchie Mob Rewards account. Once linked, they automatically earn 10 Coin for every dollar spent on eligible purchases. There's no need to scan a barcode, provide a phone number or present a physical card at the register.
• Sign-Up Bonus: New members are greeted with an initial bonus of 420 Coin upon joining.
• Easy Redemption: The Coin balance is visible within the mobile app and can be redeemed for food and drinks with a simple tap.