Cheba Hut goes all in on loyalty app

Cheba Hut Toasted Subs has rolled out a mobile app and loyalty program, called Munchie Mob Rewards, designed to streamline ordering and reward customer loyalty.

The platform, developed in partnership with tech company Thanx, aims to simplify the customer experience with card-linked earning and mobile ordering. Customers may link a credit or debit card to the app to automatically earn 10 "Coin" for every dollar spent. The rewards system eliminates the need for scanning or entering a phone number at the register.

The app's user interface is identical for both web and mobile ordering; new users receive 420 Coin upon sign-up and may redeem rewards for menu items like sandwiches, not'chos and drinks.

The program is part of a larger brand refresh that introduces a series of new characters called "The Munchies." These characters, which include Flip, Gooey, Crunchie, Meaty, Tipsy and Drizz, will be featured on menus, in the app and in-store.