Chipotle offering loyalty members free Lifestyle Bowl on January 12

As part of a partnership with Strava, a digital community for active people, Chipotle will give its rewards members a free Lifestyle Bowl digital entrée code with any Lifestyle Bowl bought on January 12 — which is National Quitters Day.

Chipotle is also offering a $0 delivery fee offer on Lifestyle Bowl orders on the Chipotle app and Chipotle.com from through January 31.

It's all part of a quest to motivate and rewards fans who hit, not quit, their wellness goals.

The second Friday of January is known as Quitters Day, the day people are most likely to forfeit New Year's resolutions. Chipotle is igniting a rebrand to "No Quitters Day" to help guests sustain healthy habits all month.

On Friday, January 12, the first 30,000 Chipotle Rewards members who order a Lifestyle Bowl on the Chipotle app or Chipotle.com will receive a free Lifestyle Bowl offer in their Chipotle Rewards account one week later.

Chipotle is also offering a $0 delivery fee offer on Lifestyle Bowl orders on the Chipotle app and Chipotle.com from January 2 through January 31.