Chipotle rolling out 'Summer of Extras'

Chipotle Mexican Grill is rolling out "Summer of Extras," a three-month program designed to give Chipotle Rewards members in the U.S. enhanced benefits, bonus points and chances to win free Chipotle from June 1 through Aug. 31.

The program aims to reward loyal customers with over $1 million in free burritos. To participate, members can opt-in at chipotle.com/summer-of-extras.

Rewards members may earn extra points and exclusive badges by completing up to four monthly milestones, plus gain sweepstakes entries for a chance to win free burritos for a year and a limited-edition stainless steel gift card. One winner from each of the 48 states where Chipotle operates, plus Washington D.C., will receive free burritos for a year.

Monthly milestones include:

• Milestone 1: After one entree purchase, members receive 50 bonus points, five sweepstakes entries, and an Extras badge.
• Milestone 2: After two additional entrée purchases, members receive 100 bonus points, 10 sweepstakes entries, and an Extras badge.
• Milestone 3: After two more entrée purchases, members receive 200 bonus points, 15 sweepstakes entries, and an Extras badge.
• Milestone 4: After two further entrée purchases, members receive 300 bonus points, 30 sweepstakes entries, and an Extras badge.

Milestones reset each month, providing continuous opportunities to earn. Participants are limited to two qualifying entrée purchases per day.

Chipotle is also introducing a "Superfan Leaderboard" within the program, allowing Rewards members to track their performance against other users in their state based on transactions, and offering fun insights like "Team Guac or Queso Blanco" preferences."

In addition, Chipotle will randomly select 10,000 opted-in Rewards members each week from June 1 through Aug. 31 to receive a free burrito. Members may enter weekly drawings by making any in-restaurant or digital entrée purchase, or by submitting an online entry.

New Chipotle Rewards members will also receive a free guacamole offer after their first order following signup.