David’s Bridal pumps up Diamond Loyalty Program

David's Bridal has expanded its Diamond Loyalty Program beyond just rewarding the bride.

The loyalty program now offers perks for the full wedding party, with exclusive new benefits tailed to every member as well as new ways to get rewarded faster as well as the chance to wina free honeymoon or getaway.

All members now receive:

• Free shipping on all orders $50 and above.
• 15% off your first order at DavidsBridal.com.
• 10% off The 8 Dress Edit Little White Dress Collection, an expanded and specially curated assortment of every pre- and post-party look a bride needs
• 10% off bridesmaid dresses.
• 10% off occasion dresses, including wedding guest dresses.
• 10% off mother of the bride dresses.
• 10% off flower girl dresses.
• 10% off all shoes, accessories and veils.
• 10% off all bridal, occasion and prom dress alterations.
• Bridesmaid hem packages starting at $35.

All members of the wedding party now have access to two new reward tiers with lower threshold levels to earn free gifts and perks when reaching 1,000 and 2,999 points:

• Welcome Rewards (0-999 points).
• New: Glow Rewards (1,000–1,999 points).
• New: Glitter Rewards (2,000–2,999 points).
• Shimmer Rewards (3,000–3,999 points).
• Shine Rewards (4,000–4,999 points).
• Sparkle Rewards (5,000+ points).

The brand is hosting a limited time sweepstakes offering members and their wedding party a chance to win a $5,000 shopping spree. To enter for a chance to win, members simply need to log into their Diamond account by November 14 to enter.

Diamond members also immediately earn 100 points when joining Pearl by David's, the company's event planning platform and national vendor marketplace.