EG America upgrades loyalty platform

EG America, which has over 1,500 convenience stores in the U.S., is relaunching SmartRewards to go beyond transactional rewards, offering a data-driven approach to engagement that adapts to customer preferences in real time. EG hopes to enroll millions of members in the first few months.

How it works

Enter your mobile number at the pump or when you check out in-store to rack up Points with every purchase.

• $1 Rewards made simple.
  • Earn One Point per:
    • $1 spent in the store on eligible items.
    • One gallon of fuel pumped.
    • One pack of tobacco and nicotine purchase, where eligible.
  • Get $1 Reward for every 25 Points earned. Redeem Rewards when you want by tapping "Activate My Reward" in the app.

• Additional rewards:
  • Save 10 cents/ gallon every fill-up (up to 20 gallons w/ linked bank account)
  • Enjoy 99 cents Drinks (in select states)
  • Get special birthday Rewards
• Instant Welcome Rewards:
  • 20 cents off /gallon your first 5 fill-ups (up to 20 gallons w/ linked payment method)
  • Five free Fountain, Frozen, or Coffee drinks
  • Five free Farmhouse Chocolate bars or tubes
• Additional features:
  • Locate nearby stores based on your location and see their hours and amenities before you go
  • See purchases made in the app along with digital receipts