Emirates Skywards adds pay with points to loyalty program features

The Emirates Skywards loyalty program now offers pay with points/miles via the Skywards Miles Mall via the 'spend online' section.

The feature lets members use miles to spend on more everyday options.

Emirates Skywards members can spend miles earned on travel with Emirates and flydubai, partner airlines and lifestyle partners worldwide, in real time for digital gift cards at more than 500 brands across five markets globally. Skywards Miles Mall provides access to a variety of new redemption opportunities, including brands that cater to everyday lifestyle needs across fashion, fitness, technology, food and beverage, and more.

Emirates Skywards has more than 30 million members worldwide. The loyalty program offers four tiers of membership: Blue, Silver, Gold and Platinum, with each tier earning exclusive privileges. Members can earn Skywards Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands.