Getting loyalty right

Is your loyalty program collecting dust instead of driving repeat business? You're not alone.

Most programs miss the mark when it comes to truly engaging customers. But what separates loyalty leaders like Starbucks from the pack? Find out during a powerhouse panel discussion featuring industry veterans who will offer invaluable insight on building successful loyalty programs, doing loyalty right (IHOP, Potbelly, The European Pizza Company) and actionable strategies to boost engagement and drives sales.

The panel talk, "Why Your Loyalty Program Isn't Working," is one of dozens happening at the Restaurant Franchising & Innovation Summit being held March 24-26 in Kansas City, Missouri.

Here's the full agenda. Register here.