Hanna Andersson celebrates 1M loyalty members

Hanna Andersson, a children's clothing line, now has one million loyalty members. The brand first launched the rewards program in 2023 and collects data from it to improve the customer experience, according to a press release.

With the program, customers can earn points, access exclusive products, receive free shipping and access a members-only phone line.

"Reaching one million loyalty members reflects the strength of our brand and the trust families place in us," Aimée Lapic, CEO at Hanna Andersson, said in the release. "Hanna Rewards has become a powerful way for us to learn from our customers and serve them better whether that's through more thoughtful product launches, a more seamless shopping experience, or meaningful value in return. We are grateful for this community and energized by what we can build with them next."