Hard Rock adds sports betting to loyalty app

Hard Rock International has incorporated Hard Rock Bet, a sports betting and online casino platform, into its loyalty platform, Unity by Hard Rock, allowing players to earn points rewards for their play.

How it works

Players will earn tier credits for both programs with their online play at Hard Rock Bet and may transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren't already members.

Customers may use Unity Points for free nights, dining experiences, merchandise and free play. Hard Rock has also added a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers with reciprocal benefits through Unity by Hard Rock, Royal Caribbean's Club Royale and Celebrity Cruises' Blue Chip Club.

Operated by the Seminole Tribe of Florida, Hard Rock Bet is Florida's only legal sportsbook. Hard Rock Bet is also available in Arizona, Illinois, Indiana, New Jersey (integrated iCasino-sportsbook experience), Ohio, Tennessee and Virginia.