Heritage Grocers expands loyalty program to El Rancho Supermercado

The Heritage Grocers Group, a Hispanic food retailer, has expanded its rewards program to El Rancho Supermercado.

The grocery brand has 29 stores across Texas and Kansas.

The loyalty program provides digital coupon access and a points-based reward system.

The "El Rancho Rewards" mobile app is available for download from the Apple App Store or Google Play.

Customers can also sign up for the loyalty program by visiting El Rancho Supermercado Rewards. After enrolling in the program, all customers then tap "Clip and Save" to add their favorites to "My Card" or the "Cart" icon. Upon checkout, customers need to enter their phone number, or present the barcode on "My Card" or the "Cart" icon, to redeem their offers.

Customers that opt-in and participate can:

• Earn and redeem points on all purchases.
• Enjoy and access exclusive weekly offers.
• Receive one point for every $1 spent.
• Save on El Rancho's digital deal of the week.
• Take advantage of seasonal offers and promotional discounts.