IKEA Canada redefines loyalty with 'Rewards from IKEA Family'

IKEA Canada has significantly upgraded its "Rewards from IKEA Family" program, transforming it into a loyalty experience designed to engage its 5.8 million Canadian members. This revamp emphasizes personalized rewards and a unique points system, fostering stronger customer relationships and enhancing the home furnishing journey.

Allen Key Points System: Members now earn points, symbolized by the Allen key, for various interactions beyond just purchases. This includes:

• 1 point for every $5 spent in-store or online.
• 1 point for logging into their IKEA Family profile.
• 5 welcome points for new members.
• 2 points for creating and saving a favorites list or gift registry.
• 20 points for creating and saving a kitchen plan online.
• 25 points for booking and attending a planning appointment.
• Valuable redemption options: Accumulated points unlock a range of practical and appealing rewards, including:
• Product discounts.
• Delivery and assembly services.
• Free food in the Swedish Restaurant.

Beyond the points system, members still enjoy instant perks such as:

• Member-specific discounts.
• Exclusive workshops and events.
• Free regular coffee or tea in the Swedish restaurant.
• Affordability: The program plays a crucial role in supporting affordability, offering personalized rewards and discounts that make customers feel more valued and help stretch their budgets.