IKEA rolls out rewards program

IKEA U.S. is has launched a rewards program, IKEA Family, allowing guests to earn points throughout the entire customer journey.

It rewards customers for a variety of interactions beyond making a purchase, making it easier than ever to accumulate points and earn rewards. Some ways that customers will be able to earn points include:

• 1 point per $1 spent on online and in-store purchases
• 10 points: Sharing a gift registry
• 25 points: Log in to account on the web or app, create and save a wish list, or use and save a drawing in a kitchen planning tool
• 50 points: Create an IKEA Family profile, register and attend an IKEA event, book and attend a planning appointment, or create a gift registry

Points may be redeemed for a variety of benefits with rewards starting at just 60 points for a frozen treat from the IKEA Bistro, 350 points for $5 off the next purchase and more.

Since launching in the US in 2011, IKEA Family has grown to over 24 million members nationwide and continues to expand exponentially each year.