Iron Hill Brewery launches loyalty program

Iron Hill Brewery & Restaurant is taking its commitment to customer loyalty to the next level with the launch of Iron Circle, an app-based loyalty program debuting on June 4. This free tier is designed to complement its King of the Hill program, making it easier than ever for all guests to earn valuable rewards and enjoy exclusive perks.

Iron Circle offers a frictionless entry point into Iron Hill's loyalty ecosystem, catering to both new and seasoned fans who appreciate receiving benefits for their patronage. Unlike the existing King of the Hill program, Iron Circle is exclusively available through the Iron Hill app.

Both loyalty tiers empower guests to earn points redeemable for food, beverages or merchandise.

How to join

Guests may sign up directly on the mobile app or with an Iron Hill server. As a special welcome, a 50-point thank you is awarded after the first check-in using the mobile app. For those looking to maximize their rewards, upgrading from Iron Circle to the popular King of the Hill tier is a seamless process, requiring a one-time $20 membership fee.

Benefits of the Iron Circle include:

• Earn 1 point for every $1 spent on food purchases.
• Receive a $10 Reward for every 200 points earned.
• Get 50 bonus points at your first mobile app check-in.
• Access to select promotions and offers.
• Birthday Reward.
• Rewards expire after 6 months.

Benefits of the King of the Hill, which costs $20:

• Earn 1 point for every $1 spent on food purchases.
• Receive a $20 reward for every 200 points.
• 150 free points after first visit, plus an additional 50 points for first mobile app check-in.
• Drink beer from 22-ounce mugs for the price of a pint, any day.
• Access to special events like Appreciation Nights and exclusive beer releases.
• Birthday Reward and a Membership Anniversary Reward.
• Rewards expire after 24 months.

Instant perks and enhanced value

The app launch, conveniently falling on a Wednesday, also means immediate access to two member-exclusive programs:

• Midweek Munchies: Members of either loyalty program may enjoy half-price on all appetizer items in the shareables section of the menu from 6 p.m. until close.
• Sip & Savor Sundays: Every Sunday from 4 to 8 p.m., members receive 50% off every bottle of wine offering.

Founded in Newark, Delaware, in 1996 by Kevin Finn, Mark Edelson and Kevin Davies, Iron Hill has 19 locations. In 2020, Iron Hill expanded with a full-scale production brewery, enabling wider distribution.