JCPenney debuts rewards program

JCPenney has launched a new rewards program that doubles the rate at which members earn points.

The program is free to join, guarantees $20 in CashPass Rewards and allows rewards to be stacked on top of other coupons and can be used on any purchase.

Customers who join will reach rewards up to two times faster, earning at least one CashPass point per $1 spent and receiving a $10 CashPass Reward when they hit $200. JCPenney has also standardized their Rewards Program, offering members incentives including a $10 CashPass Reward just for joining and another $10 CashPass Reward on their birthday.

NBA legend Shaquille O'Neal is partnering with JCPenney to share how rewards members can get more, earn more and save more during JCPenney's More, More, More Event. On May 4, anyone who comes to their preferred JCPenney location between 11 a.m. and 1 p.m. local time, signs up for rewards or shows their rewards status and takes Shaq's challenge to score a three-point basket into a shopping cart will receive a mystery coupon worth at least $10 and up to $100 off, while supplies last.

Rewards members are also invited to film their attempt to shoot a three-point basket and share it on social with #JCPRewards for the chance to be the one lucky fan selected to meet Shaq in-person and show off their three-point skills later in the year.