Kroger's QFC deepens loyalty with MasterChef Rewards Program

Quality Food Centers, a Kroger Company banner, has launched a rewards component to its "More Taste. Less Waste." loyalty campaign, offering shoppers free MasterChef kitchenware.

Loyalty program mechanics

The program directly rewards customers' regular grocery shopping with tangible home goods that reinforce QFC's brand promise around fresh food storage

• Earn: For every $10 spent in store or online, QFC customers collect digital points.
• Redeem: These points can be redeemed exclusively at QFC stores for MasterChef Glass Food Storage products.
• Duration: The loyalty campaign runs from today through Feb. 24, 2026.