Krystal intros loyalty program with PAR

Krystal Restaurants LLC, a QSR with nearly 300 locations in 11 states, partnered with PAR Technology Corp. to unveil its Club Krystal loyalty program. It selected PAR Punchh to power this program, which will analyze guest data, improve repeat visits and make real-time offers, according to a press release.

Club Krystal members will earn 10 points for every dollar spent and they can access the program via mobile app or web.

"At Krystal, we're focused on creating moments that matter for our guests. That starts with recognizing and rewarding them in ways that feel personal," Caroline Patheja, senior marketing manager at Krystal, said in the release. "We've already seen great feedback from both team members and guests on how easy the program is to use, and we're excited about what's ahead. Punchh gives us the tools to deliver those personalized experiences while scaling seamlessly as we grow."

"As Krystal expands nationwide, Club Krystal sets a new standard for loyalty by rewarding guests for every visit and every interaction," Savneet Singh, CEO, PAR Technology, said in the release. "Loyalty today is more than points and discounts—it's about creating personalized experiences that drive real revenue growth. With Punchh, Krystal isn't just launching a program; they're launching a strategy built to scale and foster genuine loyalty in a competitive market. We're proud to partner with them in this next chapter."