Krystal intros New Year rewards campaign

Krystal is kicking off the New Year with a multi-tiered value campaign centered on its Club Krystal app.

To entice new users, the brand is offering two free Krystal sliders to anyone who joins the loyalty program between Jan. 1 and Feb. 15. Beyond the initial sign-up perk, the brand is leaning into "gamified" value with Tuesday Mystery Reward Drops and exclusive in-app challenges designed to keep the momentum going through the winter months.

Krystal is rolling out a tiered breakfast lineup and "Sackful" deals to appeal to both solo commuters and families including the The $2, $4, $6 Breakfast with $2 Sausage Biscuits, $4 Scramblers, and $6 Three-Egg Plates, and discounted bundles featuring a $12 Original Sackful and a $15 Cheese Sackful for members.