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la Madeleine has revamped its loyalty program, called Bonjour Rewards, available via a brand-new app.
Loyalty app perks include free lemon madeleine or butter croissant with sign up, a free birthday bakery treat, touchless payment, and surprise monthly rewards.
The loyalty program has tiers including Bonjour to Crème de la Crème and guests earn points for each dollar spent whether in a café, online or via mobile pickup.