Las Palapas upgrades loyalty perks

San Antonio-based Las Palapas is marking its 45th anniversary by giving fans a major upgrade in how they earn rewards via a mobile app.

The LP Club: More than points

The transition to the new mobile app isn't just a facelift; it's a complete overhaul of the guest rewards experience. Over 100,000 existing members are being migrated to a more streamlined, "all-in-one" platform that prioritizes ease of use and personalized perks.

Key loyalty features Include:

• Seamless Point Accumulation: A simplified "earn and burn" system to unlock member-only discounts and freebies.
• Integrated E-Gift Cards: Members can now manage and pay with digital gift card balances directly within the app.
• Event-Based Rewards: Real-time marketing capabilities allow for unique promotions, such as QR-code discounts triggered at stadium events.
• Frictionless Re-ordering: The app remembers favorite meals, allowing loyalists to skip the line with faster digital pickup.