Love’s Travel Stops boosts rewards loyalty program

Love's Travel Stops has enhanced its rewards loyalty program and now allows all drivers to earn and redeem points on fuel and in-store purchases at its 608 shops and 62 country stores.

The unified program expands points earning to both professional and casual drivers, and rewards access is now centralized through the recently updated Love's App.

To celebrate the launch, starting March 1, all members, regardless of when they joined, will get 100 bonus points on their first in-store scan with Love's Rewards. The promotion is available through Sept. 30, and members can redeem any program points earned just like cash on future purchases.

Casual drivers will still have access to discounts like $0.10 off per gallon of gas and up to $0.25 off per gallon of auto diesel with the program, as well as Love's drink club, in which every fifth fountain drink or coffee is free.

New casual driver perks with Love's Rewards include:

• One point per gallon of gasoline and auto diesel.
• Two points per $1 spent on in-store merchandise.
• An extra two points per $1 spent on Love's-branded products, Love's freshly made meals and snacks, and bulk Diesel Exhaust Fluid.

New professional driver benefits with Love's Rewards include:

• Base tier level now earns two points per $1 spent on in-store merchandise, which is twice as much as before.
• An extra two points per $1 spent, in addition to tier earnings, on Love's-branded products, Love's freshly made meals and snacks, and bulk DEF.

Beginning Oct. 1, the complementary drink refill program for professional drivers will move to a monthly credit-based model.