Lowe's relaunches loyalty program for home renovation pros

One year after launching the MyLowe's Rewards program for homeowners, Lowe's has updated its existing MVPs Pro Rewards & Partnership Program to become MyLowe's Pro Rewards.

Redesigned specifically for the small-to-mid-sized Pros, customers earn points from the first dollar spent at sign-up. Offering a customer experience that mimics Lowe's homeowner loyalty program, it builds on these benefits with added features and functions Pros use most like access to merchandise, sports memorabilia, gift cards to support their business, volume discounts, business tools and more. Plus, customers who shop with their MyLowe's Pro Rewards Credit Card will save 5% on eligible purchases and get a free upgrade to Platinum Pro status.

The MyLowe's Pro Rewards benefits include:

• Earn points on eligible purchases per $1 spent, easily redeemed for MyLowe's Money or for Exclusive Rewards like gift cards, experiences, products and more.
• Access to Member-only deals.
• Free standard shipping.
• Access to a Member Volume Discount on eligible quotes $1,500 or more.
• Instant 20% member paint discount after paint annual qualifying spend reaches $3,000.
• Pro Business Solutions like Purchase Authorization and Online Order Quoting.
• Customized in-app experience that allows members to track their points progress, easily re-order from previous purchases and receive personalized recommendations.

MyLowe's Pro Rewards is a three-tiered program (Gold Pro, Platinum Pro, Titanium Pro) with benefits unlocked at each status level. New members start at Gold Pro status and increase in status as they shop.