M&M's launches Fun Club

M&M's, owned by Mars, has launched its first rewards program — M&M's Fun Club — where members may earn points for every M&M's purchase and redeem them for prizes, experiences and giveaways.

To celebrate the launch, the brand is giving anyone who signs up before March 19 the chance to win a four-person sleepover inside the M&M's Times Square Store. It will feature personalized glamping set-ups and nostalgic sleepover activities, and allow guests to hang out with Spokescandy, try an exclusive flavor mix available only during the sleepover experience and be treated to an after-hours shopping spree.

Users may also earn extra points by competing in challenges on the Fun Club, such as completing extended profile questions or recruiting friends to join.