Panda Express debuts 1st point-based rewards program

Panda Express has launched Panda Rewards, its first points-based national rewards program. To encourage guests to sign up, the brand will offer registrants a welcome gift of 25% off their order, according to a press release.

Panda Rewards utilizes a personalized points-based system that rewards members with ten Panda Points for every dollar spent on qualifying purchases. Once 200 Panda Points have been accumulated, guests can start redeeming their favorite Panda menu items. Each month, guests' first qualified purchase will unlock a surprise Good Fortune Gift ranging from bonus points to special discounts or even free food, along with a unique digital fortune cookie message to be collected. Panda Rewards members will also receive a birthday gift of their choice.

Points can be earned and redeemed on the Panda Express mobile app or website, in-store or via the drive-thru.

Panda Express operates more than 2,500 locations in 12 countries.