Parched levels up guest rewards with 'Parched Locals'

Parched Hospitality Group, known for its Australian-inspired dining and cocktail brands, has launched "Parched Locals," a tiered rewards program and mobile app designed to digitally engage and reward guests across all nine of Parched's New York and Florida locations, including popular spots like Daintree, Hole in the Wall, Isla & Co., and Wallflower.

Become a 'Mate'

When signing up for the "Parched Locals" program, new members — or "mates" — receive a free cocktail, coffee or fries. Also, the app acts as a comprehensive hub for guests, allowing them to:

• Explore all Parched venues.
• Reserve a table.
• Browse menus.
• Manage their account.
• Order online with app-exclusive pricing.
• Earn points on every purchase and gain first access to special offers and limited-time rewards.

Plus, frequent guests can advance through program tiers, unlocking even more perks and extra rewards, redeemable at any Parched family restaurant.

Andrea Mulligan, Chief Customer Officer at Paytronix, highlighted the seamless integration of the rewards program with Parched's guest-centric approach. "The guest experience has been at the center of the brand since its conceptualization," said Mulligan. "Parched is giving back to its regular customers and making it convenient for people to engage with them whether in person or remotely."

The program, built on the Paytronix guest engagement platform, fully integrates with Parched's existing Toast POS system.