PetSmart launches loyalty program with tattoo focus

PetSmart is celebrating the launch of its new Treats Rewards loyalty program with the ultimate form of loyalty — tattoos.

Pet parents ready to show their loyalty to their companions can apply to replace a tattoo they regret with one of their pet, courtesy of PetSmart.

If a pet parent has already made the commitment and has a tattoo of their pet, PetSmart will celebrate their loyalty with an upgrade to VIPP status (Very Important Pet Parent), the highest tier of the new loyalty program.

There are three ways pet parents can participate now through April 30:

1. Share a photo and story of a regretted tattoo and the pet that will inspire the cover up tattoo at PetSmartTattooRedo.com. Winners of the tattoo cover up contest will receive a consult with Alium Tattoo Studio, plus the cost of travel to Los Angeles and accommodations for their session with one of Alium's tattoo artists.
2. Upload a photo of existing pet tattoos at PetSmartTattooRedo.com to be awarded VIPP status in the Treats Rewards program (and to see adorable pet tattoo pictures).
3. Download the PetSmart app for a tattoo-themed photo frame for all to use and celebrate their love and loyalty to their pets.

PetSmart's Treats Rewards is free to join and includes:

• New tiers: Member, Bestie, and Very Important Pet Parent (VIPP) tiers offer pet parents more ways to earn based on how much they spend.
• More personalized perks: All members will get hyper-personalized offers and activations, plus current program benefits they already know and love such as early access to sales and new products, members-only in-store pricing, a free gift on their pet's gotcha day or birthday, and more.
• Special service benefits: Members will be rewarded for engaging in services with a new Salon Reward Certificates program, savings on Doggie Day Camp and more.
• More rewards for giving back: All member donations to PetSmart Charities will be met with 2x Treats Rewards points, rewarding pet parents for giving back to pets in need.

To explore PetSmart's new Treats Rewards program and to join for free, visit PetSmart.com or download the PetSmart app to check tier status and activate offers.