Royal Bank of Canada honored for loyalty program excellence

The Royal Bank of Canada's Avion Rewards program has been recognized for the second year in a row as "Loyalty Program of the Year," by the International Loyalty Awards.

The award recognizes the pinnacle of excellence and innovation in loyalty on a global scale.

Avion Rewards is available to all Canadians, regardless of where they bank. Its exclusive shopping companion, Avion Rewards ShopPlus, enables members to access offers right where they shop online.