 | Loyalty Pays. We Show You How. |
| Loyalty Pays. We Show You How. |
Photo: Southwest Airlines
Southwest Airlines has enhanced its loyalty program, Rapid Rewards, to make it easier for customers to earn tier status and has also added new premium drink benefits for A-List Preferred Members.
It has also launched Cash + Points, allowing customers to redeem a combination of points and eligible forms of payment for flights. Customers can redeem Rapid Rewards points, or use a combination of cash and points, on hotel bookings.
The airline was recently recognized for its customer commitment in the J.D. Power 2024 North America Airline Satisfaction study.
In 2022, Southwest announced its two billion dollar plan to modernize the customer experience with upgrades on everything from improved self-service options; to onboard enhancements; and the carrier's Rapid Rewards program.
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