SPANX launches rewards program

SPANX, an apparel company, has created a loyalty program, Icon Rewards, aimed at rewarding loyal customers with a range of benefits based on their purchases and engagement with the brand.

The SPANX Icon Rewards program launched in April, featuring a tiered system, including Star, A-List and VIP levels, each unlocking increasingly valuable perks. Members receive:

• Birthday reward
• Every 10th panty free.
• Early access to new product launches and sales.
• Priority customer Ssupport
• Access to private sales.
• Priority order processing.
• An extended returns window.
• Exclusive invitations to VIP in-person events.

Joining the SPANX Icon Rewards program is free.