Photo: Starbucks
Starbucks is officially embracing its long-standing "secret menu" tradition, integrating customized drink creations directly into its mobile app. The coffee giant is also launching a contest, offering customers the chance to feature their unique concoction on the menu and win a $25,000 grand prize, according to a company press release.
The "secret menu" will be accessible through the "offers" tab within the Starbucks app and will regularly feature new custom beverages. To mark the launch, four customized drinks are debuting today:
Through July 20, Starbucks customers and employees may submit their favorite drink customizations for the "secret menu" contest. Four finalists will be selected, with their creations featured on the secret menu from Aug. 18-25. Each finalist will receive a $5,000 prize.
Fans may vote for their favorite finalist creation on the @Starbucks Instagram from Aug. 18-20. The grand prize winner will receive an additional $25,000. Full contest details are available at secretmenucontest.starbucks.com.