Sun Bum reimagines loyalty with 'The Bum Club'

Sun Bum, a sun care brand, is shaking up the loyalty landscape with the launch of "The Bum Club," a rewards program powered by a community-focused platform, Rediem.

Instead of only rewarding purchases, The Bum Club rewards members, or "Bums," for everyday, feel-good actions that align with Sun Bum's mission of promoting sun safety and good vibes. Members earn "Bananas" (the program's fun currency) for activities like:

• Sharing a sunset picture.
• Texting a joke to a friend.
• Swapping screentime for sunscreen time.
• Taking a quiz on skin cancer prevention.

While members still earn bananas for purchases on sunbum.com, the program's core is its focus on behavior-based rewards.

Members may redeem bananas for exclusive perks and rewards, including partner brand discounts, a year's supply of sunscreen or a shopping spree. The ultimate reward at 30,000 Bananas is getting your face on a billboard in Sun Bum's hometown of Encinitas, California.