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Sunglass Hut has launched a points-based loyalty program called The Sun Club.
In-store and online shoppers will receive 10 points for every dollar spent, plus bonus points on specific purchases and during certain time frames. Participants will also receive additional points for engagement activities, starting from loyalty card subscription and when activating their MyAccount profiles.
The Sun Club members will be invited to advance through fur tiers of loyalty and receive incremental insider benefits including: