Tanger Outlets updates loyalty program, debuts app

Tanger Outlets has launched a refreshed TangerClub guest loyalty program as well as an all-new mobile app.

Existing "Insiders" and TangerClub members have been automatically enrolled in Tanger's new loyalty program at a corresponding level to their current engagement.

The TangerClub app will enable shoppers to easily find and use digital offers tailored to their interests and contextual to their Tanger location. Tanger has also migrated its customer service offerings to a user-friendly, digital messaging service that empowers guests to get real-time information and responses to requests.

The program's benefits are available through a new tiered program structure, beginning with a "Blue" free tier that requires only an email address to join and enables members to earn points on every purchase at a Tanger center. For a $20 annual subscription fee, members can join the "Gold" tier to access elevated retailer offers and earn double points on every dollar spent.

Tanger's most engaged guests can progress to "Platinum" to earn the best retailer offers and triple points after reaching a spending threshold.