Thomas’ English Muffin loyalty program offers limited-edition merch

Those who love Thomas' English Muffins can join the brand's new loyalty program (Muffin' But Possibilities) and win — from a breakfast nook makeover to limited edition merchandise.

The brand's owner, Bimbo Bakeries USA, has also launched a sweepstakes with the loyalty program.

Through May 31, fans can head to MuffinButPossibilities.com to earn loyalty points for every Thomas' English Muffin purchase to snag limited-edition merchandise. Those who visit the site can also enter the Muffin' But Possibilities sweepstakes for a chance to win one of five, $10,000 kitchen nook makeovers, providing fans with the breakfast haven of their dreams.

During the program period, English Muffin lovers can earn points by purchasing specially marked Thomas' English Muffin six-packs and submitting proof of purchase via the program microsite.

Any purchase of Thomas' Original English Muffins will earn five points, while any flavor variety purchase — including favorites such as Buttermilk, Light Multi-Grain, Blueberry, among others — will score 10 points. After successfully submitting each purchase, fans can redeem points for prizes including a Thomas' mug, Thomas' blanket, and English Muffin-shaped slippers.