Tous les Jours upgrades rewards offerings

Tous les Jours, offering over 300 artisan pastries, cakes and desserts, has launched a loyalty app and program featuring easy ordering with a streamlined selection process and the ability to reorder via tap.

Guests may earn a free butter or chocolate chip cookie when signing up for the rewards program. They also receive a free piece of cake on their birthdays.

Additionally, guests may earn 10 points for every $1 spent, excluding taxes, tips and gift card purchases. Points can be redeemed for a variety of products on the menu, including:

• 900 points: Choice of bread.
• 1,200 points: Choice of beverage.
• 1,500 points: Piece of cake under $7.
• 4,000 points: Roll cake
• 6,500 points: Strawberry Lychee Cake or other similar cake available at the time of redemption.

Since its launch in the United States in 2004, Tous les Jours, owned by CJ Foodville, has over 138 stores in the U.S. nearly 1,800 stores worldwide.