Tripadvisor launches loyalty program with cash back rewards

TripAdvisor is introducing a loyalty program called Tripadvisor Rewards, offering travelers cash back on eligible hotel and experience bookings made through its app. The program is designed to create a more engaged and frequent user base by rewarding travelers not just for spending, but also for interacting with the platform.

The free, app-first program allows members to earn 5% in Trip Cash on eligible purchases. The rewards are straightforward: 1 Trip Cash equals $1 that can be used toward future bookings with no blackout dates or expiration.

In a move to incentivize user interaction, the program also rewards users for more than just bookings. Travelers can earn bonus Trip Cash for posting reviews, planning trips, and contributing to the platform's content. All Tripadvisor members are automatically enrolled and can start earning simply by using the app.

The program's key features include:

• 5% Trip Cash Back: Earn rewards on eligible in-app hotel and experience bookings.
• Real Cash Value: Trip Cash can be redeemed dollar-for-dollar.
• No Restrictions: The program has no tiers, blackout dates, or expiration on earnings.
• Rewarding Engagement: Members get bonus rewards for contributing reviews and planning.