True Religion reboots loyalty program with expanded rewards

True Religion, a lifestyle apparel and accessories brand, has rebooted it loyalty program now called True Rewards. Its prior name was True Fam.

The program offers expanded rewards a well as the chance to collaborate with True Religion's Team True content creators.

It also offers members unique access to sports, music and cultural experiences and an improved customer experience and is now integrated into the company's in-store POS system.

From Dec. 1–14, members with top-tier "Icon" status who spend $150 or more will be given an exclusive trucker hat gift with purchase.

The program's tiers have been renamed and offer shoppers greater flexibility, flat points across tiers and earlier redemption milestones.

True Rewards' entry tier, "Insider," is free to join. Shoppers are elevated to "Trendsetter" status when they spend $200 per year, and then "Icon" status with a spend of $500 per year.

A secret, fourth tier can be unlocked for the most loyal customers, which will give members the chance to win amazing experiences. The program also rewards shoppers' non-transactional brand engagement, such as: referring friends; social media follows, likes and shares and participating in reviews. Redemption begins with just 150 points.