 | Loyalty Pays. We Show You How. |
| Loyalty Pays. We Show You How. |
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Ulta Beauty is offering a loyalty program with a gaming aspect to supplant the brand's Ultamate Rewards program.
The brand piloted GlamXplorer to select members eight months ago, according to a Glossy report.
GlamXplorer offers 42 mini-games, including timed challenges and memory games, and quests involving virtual makeup try-ons. The more a member plays games, the more rewards earned. The rewards range from discounts to gift cards and products.
Ulta will be extending invites to the extra loyalty experience.
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