Ulta Beauty revamps Ultamate Rewards

Ulta Beauty has updated and revised its Ultamate Rewards loyalty program.

Members earn points in connection with the purchase of qualifying products and services, in stores and online, which are redeemable toward purchase of certain products and services.

No purchase is necessary to join though members must be 16 years old or older and a United States resident. Fans can join online or at a store and through the Target Circle app or at target.com.

Members who spend $500 between January 1 and December 31 will earn Platinum status as a Platinum Member.

Platinum Members enjoy additional benefits and promotional offers such as: points that do not expire while a Platinum Member, a 25% higher base earning rate (1.25 points for every one dollar spent), an annual birthday gift (currently, a coupon good for $10 off on a single purchase), the ability to earn additional bonus points and access to Platinum Member events.

Diamond members are those who spend $1,200 between January 1 and December 31 and enjoy additional benefits and promotional offers such as: points that do not expire while a Diamond Member, a 50% higher base earning rate (1.5 points for every one dollar spent), an annual birthday gift (currently, a coupon good for $10 off on a single purchase), Diamond welcome gift, the ability to earn additional bonus points, everyday free shipping on orders of $25 or more at Ulta.com excluding Alaska and Hawaii, a free $25 beauty service reward card and access to Diamond Member events.

Ultamate members earn one point for every one dollar spent when they purchase qualifying products or services.