Under Armour launches rewards program

Rejoice, Under Armour fans — the brand has launched its first-ever loyalty program.

The UA Rewards program is available on the website and through the brand's app.

The program is available to U.S. consumers 16 and older and once enrolled members earn points various ways:

• Purchases: For online purchases on UA.com and the UA App or in-store purchases at Under Armour Brand House and Factory House stores, members can earn 5 points for every $1 spent.
• Product reviews: Leave feedback on eligible products.
• Birthday extras: Get twice the points on the first purchase in your birthday month.
• UA MapMyRun Challenges: Take on qualifying UA MapMyRun challenges and earn points once completed.

Members will gain access to benefits, including:

• Early access to gear and events: Beat the crowds and get first dibs on new gear like Curry Brand and Project Rock before it hits the shelves. Members can see upcoming events in their digital UA Rewards account.
• Athlete videos and expert training tips:Hear from UA athletes and learn from the world's best experts about ways to improve athlete performance.