 | Loyalty Pays. We Show You How. |
| Loyalty Pays. We Show You How. |
Photo: United Supermarkets
To kick off 2026, United Supermarkets is relaunching its "28-Day Challenge," a gamified wellness campaign integrated directly into its rewards program. Available across the United Supermarkets, Albertsons Market, Market Street, and Amigos banners, the program rewards shoppers for meeting health goals.
Developed with TCC Global, the campaign uses the rewards ecosystem to turn healthy habits into tangible savings. New for 2026, the program features AI-powered task tracking, allowing members to upload photos of fitness trackers or healthy meals to earn:
The initiative follows a record-breaking 2025, which saw a 40% jump in participation and tripled engagement rates. By rewarding lifestyle actions rather than just transactions, United is deepening the emotional connection with its loyalty members.
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